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Hi, I'm Sydney
I'm a Senior Product Designer adept at synthesizing design, UX and
engineering to create impactful user-centered digital services and interactive experiences. I excel at blending strategic insight with technical expertise to solve complex problems and produce
memorable, engaging solutions.
Formerly a Senior Product Designer at TOSHI, Capital One, & Fjord.
SENIOR PRODUCT DESIGNER @ TOSHI
How might we make our end-customers and brand partners feel like the last-mile is part of the purchase experience? Keeping them in-control and satisfied
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A brand new cohesive, user-friendly eco-system including driver app, booking platform, operations dashboard and customer-facing order tracking system that makes each user feel in the "driver's seat" of the delivery experience.
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Multi-modal experience design (mobile app, website, web app, operations software), Establishing Design System, Research, User Testing, Digital UX, Interaction & Visual Design,
SENIOR PRODUCT DESIGNER @ CAPITAL ONE
Call Center
How might we improve our call center experience for the customer and the employee?
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Eliminating redundant pages and single-function websites and re-architecting under a single user-friendly platform that reduces time to complete cases, and increases options for the customer and employee.
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Site architecture, Usability studies, Digital UX, Implementing a design system, Research
Under Construction
Rough Walkthroughs Possible Via Interview
UX/UI DESIGNER @ FORD MOTOR COMPANY (D-FORD)
Canvas
How might we make all drivers feel a sense of ownership and comfort in any Ford vehicle?
A service and mobile app that enables users to apply their
in-vehicle preferences to any Ford or Lincoln vehicle.
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Digital UX, Interaction & Visual Design, Branding, Research, Testing
UX RESEARCHER AND SERVICE DESIGNER @ NORTHWESTERN
NU Q&A
How might we use service design to reduce instances of sexual harassment on campus?
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A service that enables visitors to anonymously ask questions about sensitive topics, such as sexual assault, while on Northwestern University Tours.
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Service Design, Design Thinking, Mobile App Design, User Testing, Synthesis Frameworks, Engaging with University Policy Makers
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Confidential Work
Walkthroughs Possible Via Interview
UX & PRODUCT DESIGNER @ FORD MOTOR COMPANY (D-FORD)
AV Food Delivery
How might we enable an Autonomous Vehicle to be used for food delivery?
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Up-fit a current Ford Escape with a touch-screen, car wrap and unique food security system that provides a positive interaction experience for all stakeholders.
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Physical Product Design, Mobile App Design, Experience Design, Designing for Competing User Needs, Rapid Prototyping
PRODUCT DESIGNER @ FROLIC STUDIO (CLIENT: KLM AIRLINES)
KLM Care Tag
How might KLM extend their care for their customers after the travelers have deplaned in Amsterdam?
An audio luggage tag with built-in GPS that plays pre-recorded voice messages, giving the owner real-time useful tips and tricks to master the streets and canals of Amsterdam.
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Physical Product Design, User Testing, Reliability & Performance Testing, Packaging Design, Rapid Prototyping, Branding & Adapting Branding for New Products, Electronics Work
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