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Hi, I'm Sydney
I'm a Senior Product Designer adept at synthesizing design, UX and
engineering to create impactful user-centered digital services and interactive experiences. I excel at blending strategic insight with technical expertise to solve complex problems and produce
memorable, engaging solutions.
Formerly a Senior Product Designer at TOSHI, Capital One, & Fjord.
SENIOR PRODUCT DESIGNER @ TOSHI
How might we make our end-customers and brand partners feel like the last-mile is part of the purchase experience? Keeping them in-control and satisfied
A brand new cohesive, user-friendly eco-system including driver app, booking platform, operations dashboard and customer-facing order tracking system that makes each user feel in the "driver's seat" of the delivery experience.
Multi-modal experience design (mobile app, website, web app, operations software), Establishing Design System, Research, User Testing, Digital UX, Interaction & Visual Design,
SENIOR PRODUCT DESIGNER @ CAPITAL ONE
Call Center
How might we improve our call center experience for the customer and the employee?
Eliminating redundant pages and single-function websites and re-architecting under a single user-friendly platform that reduces time to complete cases, and increases options for the customer and employee.
Site architecture, Usability studies, Digital UX, Implementing a design system, Research
Under Construction
Rough Walkthroughs Possible Via Interview
UX/UI DESIGNER @ FORD MOTOR COMPANY (D-FORD)
Canvas
How might we make all drivers feel a sense of ownership and comfort in any Ford vehicle?
A service and mobile app that enables users to apply their
in-vehicle preferences to any Ford or Lincoln vehicle.
Digital UX, Interaction & Visual Design, Branding, Research, Testing
UX RESEARCHER AND SERVICE DESIGNER @ NORTHWESTERN
NU Q&A
How might we use service design to reduce instances of sexual harassment on campus?
A service that enables visitors to anonymously ask questions about sensitive topics, such as sexual assault, while on Northwestern University Tours.
Service Design, Design Thinking, Mobile App Design, User Testing, Synthesis Frameworks, Engaging with University Policy Makers
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Confidential Work
Walkthroughs Possible Via Interview
UX & PRODUCT DESIGNER @ FORD MOTOR COMPANY (D-FORD)
AV Food Delivery
How might we enable an Autonomous Vehicle to be used for food delivery?
Up-fit a current Ford Escape with a touch-screen, car wrap and unique food security system that provides a positive interaction experience for all stakeholders.
Physical Product Design, Mobile App Design, Experience Design, Designing for Competing User Needs, Rapid Prototyping
PRODUCT DESIGNER @ FROLIC STUDIO (CLIENT: KLM AIRLINES)
KLM Care Tag
How might KLM extend their care for their customers after the travelers have deplaned in Amsterdam?
An audio luggage tag with built-in GPS that plays pre-recorded voice messages, giving the owner real-time useful tips and tricks to master the streets and canals of Amsterdam.
Physical Product Design, User Testing, Reliability & Performance Testing, Packaging Design, Rapid Prototyping, Branding & Adapting Branding for New Products, Electronics Work
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